Creative Director. Brand & Experience Design.
Available for projects, talks & workshops.
Brooklyn, New York & Seattle, Washington
This interactive tool for Benadryl would turn everyday experiences had in the great outdoors into epic storybook journeys. The diorama would start out blank and as the visitor recounts their story verbally, nature and surroundings would spring to life. The experience was pre-populated with a few stories, like that of Lewis & Clark, as a way to make every story feel grand. Each story submitted would also count as a $5 donation to the National Parks Foundation.