Creative Director. Brand & Experience Design.
Available for projects, talks & workshops.
Brooklyn, New York & Seattle, Washington
Dante's Inferno, a video game loosely based on the Divine Comedy, had nine months until launch. And there happens to be nine circles of hell. So, naturally, the team released a new installation of the campaign Go to Hell each month. For Heresy, the sixth circle of Hell, we created a trailer for church simulator called Mass: We Pray. An official press release and trailer sparked the debate and the flock took it from there. Anyone visiting the website to pre-order the game or see screenshots would be damned to Hell for acts of Heresy and be shown the latest Dante's Inferno trailer. ;)
This campaign worked it's magic on the gamer community, spawning lots of press and a few original pieces of content like the Penny Arcade comic below. What follows that is a Christian protest we held at EA headquarters. It was my second day at W+K. I play the security guard...
Mass, We Pray - awesome new prayer-based video game: http://www.buzzfeed.com/akdobbins/mass-we-pray— BuzzFeed (@BuzzFeed) November 18, 2009
Move over Modern Warfare 2, the new king of video games has arrived. http://www.masswepray.com/— Mike Mitchell (@sirmitchell) November 18, 2009
WATCH: Mass We Pray: Church Simulator Video Game For 'Worshiping The Lord". True Or Too Much? http://bit.ly/37f2K0— HuffPost Tech (@HuffPostTech) November 18, 2009