Creative Director. Brand & Experience Design.

Available for projects, talks & workshops.

Brooklyn, New York & Seattle, Washington

Browser You Loved To Hate introduces haters to the new IE through three simple truths and playful illustrations.

Where Meet.ie is an experience targeted at creative professionals, Browser You Loved To Hate is meant for anyone and everyone. The experience plainly explains what's changed with the new browser and what is to be expected in versions to come. Transparency was a new idea at Microsoft, but we hoped it would build trust and excitement with new and existing users. The design drives curiosity and lead users to make up their own mind. The illustration style is energetic and fun, using only the brand colors and Brand guidelines (aside from typeface). Each section scrolls vertically with any animations happening horizontally, making interactions intuitive and consistent.