Creative Director. Brand & Experience Design.
Available for projects, talks & workshops.
Brooklyn, New York & Seattle, Washington
UNDEFEATED teamed up with Casio to create a special edition G-Shock watch and enlisted our help in crafting a visual teaser. Using a variety of practical tools—old VHS tapes ("8-Minute Buns" included), a few dusty VCRs, stripped RCA cables and a vintage VHS camcorder—we glitched together an atmospheric trailer (above) and an interactive experiment that lets users tune the image by clicking and dragging their mouse. If dialed correctly, they got to skip the wait and catch a glimpse of the new watch.