BIO

David Mikula is a designer and new media artist based in New York City.



David designs beloved experiences, builds soulful brands, and nurtures radically creative cultures.

Over the past sixteen years, his work has been recognized for its striking balance of impact and experimentation, intention and play. He builds thoughtful roadmaps for products as well as he designs human interfaces for new technologies. Easily weaves design strategy into decision-making and crafts emotional narratives across media. You can expect that he will always put his energy toward making the world work for 100% of humanity.

As an artist: David’s body of work explores the benefit and consequence of vulnerability in the age of acceleration.

As founder of FRIENDS and professor of experience design: David invents better, fairer futures and inspire others to do the same.

He’s a friendly beardo always up for a beverage and meeting new friends. Say hello sometime.


Phone:    +1 646 961 4995
Email:      wtf@me.com


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HIGHTLIGHTS

Projects, Talks & Press


NOW PLAYING

Proud founder of FRIENDS, a collaborative design company, focused on inventing better, fairer futures. We work hand-in-hand with executive teams to invent next generation products and radically change how businesses are experienced—inside and out.

Highlights include: designing a digital-first clinic with Mount Sinai, bringing Impossible Foods to market, taking the pain out of student loans with Pillar, leading customer experience transformation for EQ Office, pushing Resy scale beyond their initial success, and speculating on the first sports to be played in outer space. 🖖



2019


Student Loans
Pillar
PRODUCT • BRAND

Criminal Justice Reform
NYT Editorial Board
FEATURE • STORYTELLING

Project Scaffold
EQ
PRODUCT

INTERVIEW

Experience Design
Harbour Space
TEACHING • SPECULATIVE DESIGN



2018

STORYTELLING • SPECULATIVE DESIGN

STRATEGY • IDENTITY

EMPLOYEE EXPERIENCE • INNOVATION

ORG DESIGN • INNOVATION

PRODUCT

STORYTELLING • FILMS

Experience Design
Harbour Space
TEACHING • PRODUCT DESIGN



2017

Lab 100
Mount Sinai
EXPERIENCE • BRAND

Human AI
Body Labs
PRODUCT • BRAND • LEADERSHIP STORY

CULTURE CHANGE • LEADERSHIP STORY

DIY Tool
Resy
PRODUCT

Water vs. Oil Maps
Standing Rock
VISUAL • STORYTELLING

New Venture
LifeCo
BRAND • PRODUCT

Experience Design
Harbour Space
TEACHING • SPECULATIVE DESIGN



2016

BRAND • PRODUCT

Brand Strategy
Impossible Foods
GO-TO-MARKET • ACTIVATION

New Venture
TSD
BRAND • PRODUCT

Mobility
Ford
EXPERIENCE STRATEGY

New Venture
Plume
PRODUCT INNOVATION



2015

STORYTELLING • FILM

Go-to-Market
littleBits
BRAND STRATEGY

New Venture
Reviews
BRAND • PRODUCT

New Venture
Say Kids
BRAND

Untitled
Macklemore
FILM

Creative Cultures
OFFF Mexico City
KEYNOTE



2014

Freeform
ABC Family
BRAND STRATEGY • CREATIVE

Project Jigsaw
Sesame Street
PRODUCT • EDUCATION • GAME

PRODUCT • BRAND

Hidden Depth
OFFF Festival Cincinatti
KEYNOTE

Rebrand
Rent the Runway
BRAND STRATEGY

New Product
Bacardi
PRODUCT INNOVATION

Ending Human Trafficking
NoVo Foundation
STRATEGY • CREATIVE

Creative Process
DMC Conference Moscow
KEYNOTE • WORKSHOP

ARTICLE • TALK



2013

EXPERIENCE • MEDIA • FILMS

Field Project
Dazed Magazine
EXPERIENCE • MUSIC • ART

Mysteries & Curiosities
NASA
PRODUCT • CULTURE CHANGE

Magic Circles
SXSW
KEYNOTE

Internet Explorer Everything
Microsoft
EXPERIENCE • MEDIA • PRODUCT

Earthlings
Whole Foods
EXPERIENCE • SOCIAL • PLAY

Reimagining Brands
AIGA Kansas City
KEYNOTE • WORKSHOP



2012 - 2002

Stanley Piano
Digital Kitchen
EXPERIENCE • SOCIAL • PLAY

Protobooth
Digital Kitchen
EXPERIENCE • SOCIAL

Media Installation
The Cosmopolitan Hotel
EXPERIENCE • MEDIA • ART

Untitled Game
Nike
GAME • EXPERIENCE • PLAY

Space Ducks
Daniel Johnston
FILM • STORYTELLING

Happiness in Numbers
Coca-Cola
EXPERIENCE • SOCIAL • INNOVATION

ROFLCon PDX
W+K
EVENT • MEDIA

iOS App
Nike Golf
PRODUCT

Kickball
Gorlochs
PRODUCT • INNOVATION • SOCIAL

EXPERIENCE • SOCIAL

STORYTELLING • GAMES

Something for Everybody
DEVO
EXPERIENCE • STORYTELLING • SOCIAL

101 Places
Catherine Price
PRODUCT • STORYTELLING

EXPERIENCE • STORYTELLING • GAMES

SnapTax
Intuit
PRODUCT

.Com
Konami
PRODUCT

Smallville ARG
Warner Bros
EXPERIENCE • STORYTELLING • SOCIAL

.Com
Redbull
PRODUCT

Series 60 Icons
Nokia
PRODUCT


Mark